WorkContent Production2025
Tripoli Optics — Reels & In-Store Content
Reels, product photography, and in-store content production for an optics retailer in Tripoli.
The challenge
An optics retailer in Tripoli, Libya, carrying premium eyewear brands needed its social presence to look as considered as its shelves: short-form content and product imagery that sell without cheapening the brands.
The approach
We produced a running series of in-store reels, shot around the product with editorial pacing. For the Joelle contact-lens line we also ran an art-directed studio photo session, from set design to final retouch.
What it became
A consistent visual presence where every reel and product shot carries the store's premium positioning.
Related reading
PR vs marketing: what businesses in Libya actually needIn motion
From the engagement
