WorkContent Production2025

Tripoli Optics — Reels & In-Store Content

Reels, product photography, and in-store content production for an optics retailer in Tripoli.

Frames from Tripoli Optics product reels: premium eyewear, styled and shot in-store

The challenge

An optics retailer carrying premium eyewear brands needed its social presence to look as considered as its shelves — short-form content and product imagery that sell without cheapening the brands.

The approach

We produced a running series of in-store reels — product-led shooting with editorial pacing — and an art-directed studio photo session for the Joelle contact-lens line, from set design to final retouch.

What it became

A consistent visual presence where every reel and product shot carries the store's premium positioning.

In motion

Product reel — optical frames, editorial styling

Product reel — sunglasses, lifestyle set

Product reel — eyewear in a styled interior

From the engagement

Joelle contact lenses — art-directed product shot with leopard-print packaging in a green bag

Joelle contact lenses — campaign still life in an opened travel case with passport props

Joelle contact lenses — surreal campaign composite with a Tripoli landmark

Joelle EYECANDY contact lenses — travel-themed campaign composite with a boarding pass

Next case

UNSMIL — Strategic Communications & Institutional Media