WorkBrand & Environments2025

Hyundai Libya — Branding & Showroom Identity

Branding, showroom identity, and campaign visuals for Hyundai's Libyan operation.

DLTA Doroub Libya workshop with a vehicle lift and red, grey and white Hyundai environmental branding

The challenge

A global automotive brand needed its showroom, workshop, and reception in Libya to carry its identity as consistently as its campaigns do.

The approach

We designed the showroom identity system end to end: environmental branding, interior brand walls, staff identity material, and the campaign visuals that connect the space to the market.

What it became

A branded retail environment where every surface uses one visual language, in the workshop and reception as much as on the showroom floor.

Related reading

PR vs marketing: what businesses in Libya actually need

From the engagement

DLTA Doroub Libya Training Academy meeting room with branded wall and diamond-pattern accent wall
Stairway mural: "Impossible is just an opportunity" beside the Hyundai logo and New Thinking, New Possibilities
Second-floor entrance framed in Hyundai red, with the New Thinking, New Possibilities brand wall