WorkCampaigns & Brand Direction2025

Albaraka Insurance — Commercial Campaigns

Commercial campaigns and brand visual direction for a Libyan insurance institution.

Albaraka Insurance 'download the app' campaign banner: QR code, mobile app in hand, and the Albaraka logo

The challenge

A financial institution needed its digital products and commercial offers to feel as trustworthy as the institution itself — across app promotion, direct campaigns, and printed brand material.

The approach

We set the brand's commercial visual direction and produced the campaign system: app-launch promotion, QR-driven campaign material, and branded print built to the same language.

What it became

A coherent commercial presence across digital and print — campaigns that build familiarity with every repetition.

In motion

Brand commercial — cinematic production, shot in 4K

Car insurance — motion graphic from the campaign system

Insurance services — motion graphic from the campaign system

From the engagement

Albaraka Insurance branded calendar — January, cyber risk insurance

Albaraka Insurance branded calendar — February, property insurance

Albaraka Insurance branded calendar — March, health insurance

Albaraka Insurance branded calendar — April, car comprehensive insurance

Next case

MUSIAD — Institutional Media & Events