WorkCampaigns & Brand Direction2025
Albaraka Insurance — Commercial Campaigns
Commercial campaigns and brand visual direction for a Libyan insurance institution.
The challenge
A financial institution needed its digital products and commercial offers to feel as trustworthy as the institution itself, whether in app promotion, direct campaigns, or printed brand material.
The approach
We set the brand's commercial visual direction and produced the campaign system: app-launch promotion, QR-driven campaign material, and branded print in the same visual language.
What it became
A coherent commercial presence across digital and print, with campaigns that build familiarity every time they run.
Related reading
PR vs marketing: what businesses in Libya actually needIn motion
From the engagement
